How to Use Your Web Site to Make Money - By: Biana Babinsky
February 3rd, 2006
If you consider your web site a money pit, you are not alone. Quite a few business owners have told me that they have web sites because “everyone else has a web site”, but they haven’t gotten any business from their web site. None. Zero. Nada. Zip. Many of them have paid thousands of dollars to web designers to create the web sites for them, and than the web sites just sit there, gathering the proverbial Internet dust, and getting enormous traffic consisting of three to five unique visitors a month.
Your web site should not be languishing in one of the rarely visited corners of the Net. Instead, it should be working 24 hours, 7 days a week, 365 days a year getting leads and clients for your business. It should serve as marketing brochure and as your best salesperson (who incidentally never sleeps, and doesn’t require either salary or commissions).
So how do you turn your dust collector into a lean, mean sales machine? First, you need to lay down the infrastructure for your online business. Here are three guidelines your web site should adhere to before its initial debut:
- Your web site must be easy to navigate, understand and use. When a web surfer comes to a web site and doesn’t understand what the web site is about in the first few minutes, the surfer moves on to the next web site (trust me, there lots of them out there. Approximately 2.7 billion at last count, give or take a few billion).
If the purpose and intent of your web site is not blatantly obvious, a surfer will move on. If your web site is difficult to navigate, a surfer will move on. If your web site is hard to use (for example, it is not obvious how to contact you or hire you) a surfer will move on.
- Your web site must discuss what you do AND how what you do will benefit your customers. Let’s say Sue and Jane are both weight loss coaches. Sue’s web site says that Sue is a weight loss coach. Jane’s web site says that Jane is a weight loss coach who helps women look and feel better by losing 30 pounds in 3 months.
Which coach sounds more appealing? The one who not only states what she does, but also shows what is in it for the customer. The site must answer a fundamental question: Why should I hire you?
- Have a newsletter sign up box on your web site. The majority of your web site visitors will not contact you about your services after visiting your web site, but they will subscribe for a free newsletter. By subscribing, they give you permission to send them your information-packed newsletter, which will also serve as a reminder about your business.
Without a newsletter, many people will visit your web site once and promptly forget about it 10 minutes after leaving it. By having a newsletter, you are able to capture these visitors, and tell them about your business again and again.
Take action today! Take a critical look at your web site and make sure that it conforms to the guidelines outlined above. A website that follows these forms a solid foundation for having a marketable web site for your business.
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Biana Babinsky teaches business owners how to make more money online. Learn how to get your web site to make money by getting Biana’s FREE special report, “Top 5 Ways to Increase your Online Sales” at avocadoconsulting.com/free_newsletter.html
Entry Filed under: Internet Marketing Resources
11 Comments Add your own
1. ambition nwigbara | February 14th, 2006 at 6:13 am
How can i make this money online i will like to get the datail about it
thanks
ambition
2. Administrator | February 15th, 2006 at 11:34 am
Hello Ambition,
I hope you will stick around long enough for the information that will be available on this site over the next 6 months. First tip I have for you. Read the book, “The Google Story”. Very inspiring. It will change the way you think, especially about making money.
see ya.
3. Ferdinand Ifeanyi N | February 15th, 2006 at 1:44 pm
Oh yea ! thanks for ur mooney making info . I will like ask just one or two questions; How do people avoid fraud and malpractioces online ? is it possible to get the quoted promises of sales & puchase at affordable prices , I mean the web site so as to enable your house internet perform the wonders ?
All the very support to your faith for advertising.
Ferdinand I. N.
4. Administrator | February 16th, 2006 at 7:54 pm
Ferdinand
It’s very easy to avoid online fraud. visit http://www.onlinemoneymakingscams.com
You’ll have to rephrase the second question. I don’t quite understand it.
5. aduku friday | February 20th, 2006 at 7:39 am
how realistic is this idea of making more money online?
6. Ofotu, | February 21st, 2006 at 2:47 am
How does one get all the info to start business on the internet?
7. Administrator | February 23rd, 2006 at 2:14 pm
Dear Ofotu,
All the info you need will be posted on the site regularly.
8. frank | March 4th, 2006 at 10:22 am
From what I have read so far, you guys sound okay with a brilliant idea. But I visited the onlinemmoneymakingscams website and I cannot see anything that differentiates it from all others. How am I assured this Williams guy is not another marketer that receives a cut from whatever money unsuspecting people pay to these scammers?
Any further suggestions on good internet biz?
frank
9. Administrator | March 4th, 2006 at 12:13 pm
Hello frank
Any money making offering that asks you to pay an money is obviously trying to make money too. What we always ask is “Why can’t they just give you the lead if they are already making money from it?”
Anyway, just pay attention to the information you see on all those sites. It will come in handy soon. And look out for our online courses on how to actually make money online, without scamming anybody.
10. wilson m.t | March 8th, 2006 at 11:45 am
Hi Admin
Kudos 2 you for that great exposition. May the well of your wisdom never run dry and the ideas in your brain never expire.
Well, i love everything about your site and i have two questions to inquire.
1. Please can you shed more light on making money online.
2.How can i get almost alike of your website. I need to open a web.
I will like to have your private email address cos i feel like exposing you guys to some things too. Cheers
11. joel | April 11th, 2006 at 4:06 am
Hi admin
what do you think about the solidinvestment.com , because I invested my money since 2 months and it works but for how much times?
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